This collateral was created for First Choice Haircutters and was a complete revamp on the look and feel of the existing collateral. I created the new collateral to be fun, colorful, and stand out from any generic signage you would find in the salons. The new collateral plays with shape, texture, and color. A key feature was making sure that the collateral is adaptable to change throughout the year but also remain consistent. Each collateral kit includes a horizontal poster, vertical poster, mirror card, gift card headers, product display headers, and shelftalkers.